ABOUT COMPANY

J&N Family Choice Ltd is a global trading powerhouse, connecting Sri Lanka, Europe, the UAE, Japan, Canada, Korea, and beyond. Built on over 25 years of UK expertise, we have grown into a dynamic trade network spanning multiple continents, offering access to a vast range of products from diverse markets.

We proudly supply over 4,000+ Asian products including Sri Lanka to more than 100 European & Middle East businesses, with a reputation for unwavering reliability, efficiency, and service excellence. Our success is rooted in strong, lasting partnerships, built through consistent delivery and the highest standards of professionalism.

At J&N Family Choice Ltd, our deep market insight and trade expertise drive seamless, high-quality supply across the globe. We are committed to transparent business practices, exceptional service, and empowering long-term growth for our partners. Trusted worldwide, we are your gateway to premium products and global trade success.

Cargo container ship with colorful shipping containers

WHAT WE DO

J&N Family Choice Ltd is a global trading powerhouse, bridging Sri Lanka, Europe, and beyond with comprehensive international trade solutions. We specialize in sourcing and delivering over 4000+ premium Asian products including Sri Lanka, managing every aspect of the export process — from procurement and quality assurance to logistics and final delivery — with precision and efficiency.

With a proven legacy built on our strong UK presence — supplying over 260 of our own retail shops and restaurants — we are now expanding our reach, offering wholesale distribution to businesses across UK, Europe and rest of the world. Our established operational network gives our partners direct access to authentic, high-quality products with unmatched reliability, speed, and service excellence.

'Driven by deep market expertise and powerful partnerships across multiple countries, J&N Family Choice stands as a trusted global gateway, enabling businesses worldwide to tap into the rich offerings of Sri Lanka with confidence and ease.'

Executive reviewing business documents

OUR GLOBAL ENDEAVOUR

J&N FAMILY CHOICE LTD

THE UK OPERATIONAL HUB OF THE GLOBAL FAMILY CHOICE NETWORK

J&N Family Choice Ltd is a UK-based company Located in Bedford England proudly operates as a part of the global Family Choice network. Our mission is to serve families with quality, affordable products and reliable service, with a special focus on the needs of multicultural communities across the UK. We offer a wide range of goods—from daily essentials and household items to unique, culturally rich imports that bring a taste of home to our customers.

As part of our commitment to authenticity and diversity, J&N Family Choice Ltd imports a variety of high-quality products directly from Asia including Sri Lanka. These include spices, dry foods, specialty groceries, and traditional ayuruveda items that are carefully selected to meet the highest standards. Through strong connections with trusted suppliers in the region, we ensure freshness, ethical sourcing, and competitive pricing across all imported goods.

Being a proud member of the Family Choice global network gives us the strength and reach to deliver excellence while remaining deeply connected to the communities we serve. J&N Family Choice Ltd is more than just a supplier—it’s a trusted link between cultures, families, and continents under the strong leadership of Mr jerathinam jeshree as chairmen and Dr YANU Kumara as Managing Director/CEO We continue to grow as a reliable choice for retail and wholesale customers looking for quality, authenticity, and value.

Business ceremony in the UK with traditional lamp lighting

H&N FAMILY CHOICE - GERMANY

EUROPE'S GATEWAY TO GLOBAL QUALITY & CULTURAL AUTHENTICITY

H&N Family Choice Germany Located in Äußere stands as the central European link in the global Family Choice network, proudly operating from Germany to serve diverse communities across the continent. Our mission is to bring quality, affordability, and cultural authenticity to families through a wide selection of products, ranging from everyday essentials to traditional goods imported from Asia Including Sri Lanka.

Germany’s strategic location allows H&N Family Choice Germany to efficiently distribute high-demand goods throughout Europe. We specialize in sourcing premium spices, dry foods, household items, and unique cultural products that meet the expectations of multicultural customers. By working directly with producers in Sri Lanka and across Asia, we maintain full control over quality, freshness, and ethical sourcing. Under the direction of Dr. YANU Kumara as chairman an Mr H Ruwanpurage as Managing Director

As the European operational hub of the Family Choice network, H&N Family Choice Germany is committed to building strong relationships with both retail customers and wholesale partners. With a focus on integrity, reliability, and community service, we aim to make our mark as a trusted brand that bridges continents and cultures—delivering value and care to every home we reach.

Business agreement signing at dimean Law Chambers

Exchange of the business agreement between Dr. Nayana Kumara and Mr. Ruwanpurage.

Business discussions at Germany Bank

Hasith and Dr. Nayana are at Germany Bank for business discussions.

JN FAMILY CHOICE TRADING LLC -FZ

THE MIDDLE EAST BRIDGE IN THE GLOBAL FAMILY CHOICE NETWORK

J&N Family Choice Trading located at Meydan Freezone in Dubai proudly serves as the global operational hub of the Family Choice network—connecting and coordinating all regional branches under one unified vision. Strategically based in the UAE, one of the world's most advanced trade and logistics centers, our Dubai office functions as the command center for international operations, managing orders, logistics, and supply chains across continents.

As the core of our global network, J&N Family Choice Trading ensures seamless collaboration between our companies in the UK, Germany, Sri Lanka, and other expanding regions. It is here that purchasing decisions, international logistics, partner relationships, and trade strategies are managed—making it the nerve center of our growing family of enterprises. From this base, we handle large-scale imports from Asia including Sri Lanka, while efficiently distributing goods to the Middle East and beyond under the strong leadership of Mr jerathinam jeshree as Managing Director and Dr YANU Kumara as the Chairman

With a mission to unify global trade through reliability, efficiency, and cultural relevance, J&N Family Choice Trading stands at the heart of our mission to deliver excellence worldwide. It is more than a regional office—it is the engine room of the Family Choice vision, where every company in our group works in synergy to build the world’s most connected and people- focused international trading network.

Dubai skyline at night showing Burj Khalifa and business district
Dubai skyline at night showing Burj Khalifa and business district

J&N FAMILY CHOICE PVT LTD

THE HEART OF OUR GLOBAL TRADE NETWORK

At J&N Family Choice Pvt Ltd, located Fairfield Gardens, Colombo 08 in the heart of Sri Lanka, we manage the sourcing, distribution, and facilitation of over 4,000+ premium Asian products including sri lanka for European markets. This office is the epicenter of our operations, where expert teams carefully select products, ensuring the highest quality and authenticity, tailored to meet the needs of our international clients.

From here, we coordinate all aspects of the supply chain, from procurement to logistics, facilitating seamless connections between Sri Lankan suppliers and businesses across Europe. Our commitment is to build a robust, reliable, and efficient global trade network, empowering businesses to access unique products with ease and confidence.

Overseen by our visionary directors, Dr. Y A N U Kumara and Mr. Jerathinam Jeshree, we combine decades of experience in international trade, logistics, and market expertise to drive global expansion and innovation. Their leadership ensures that J&N Family Choice Pvt Ltd remains at the forefront of international trade, continually fostering partnerships that fuel growth and success across multiple continents.

Business partners meeting in Sri Lanka

"UNITING MARKETS, EMPOWERING NATIONS"

At J & N Family Choice Ltd, we are ever expanding—driven by a bold vision to become a global leader in international trading. Through our growing network of companies in the UK, Germany, Dubai, Sri Lanka, and beyond, we are creating jobs, empowering communities, and building bridges between cultures. Our mission is not just to trade products, but to connect people across the globe. We are actively building strategic partnerships and opening conversations with key markets such as Canada, South Korea, the USA, and leading Asian nations. With every new venture, we are laying the foundation for one of the largest international trading groups in the world—united by trust, innovation, and a shared commitment to excellence.

MEET OUR TEAM

This business and project are managed by two of the most experienced entrepreneurs in the field.

Dr. Y.A. Nayana U. Kumara

Dr. Y.A. Nayana U. Kumara

Managing Director

Dr. Nayana U. Kumara is a seasoned entrepreneur with expertise in business management, education, and leadership. Holding an International MBA and a PhD in Business Management from the Swiss Institute of Management & Sciences, he has established successful ventures in spices, food and beverage, travel, hospitality, and real estate.

He serves as Chairman of multiple Sri Lankan enterprises. He co-founded J & N Family Choice UK Ltd, working alongside Mr. Jerathinam Jeshree to distribute Sri Lankan & Asian products to UK & Europe. The UK-based food and beverage headquarters manages imports from Asia and exports to UK & European Markets.

Dr. Kumara is also involved in vehicle trading and logistics, investing in Germany and Japan. He has made strategic financial commitments to expand his businesses and is securing a business visa for the UK, Germany, UAE & Japan. His expertise extends to logistics, vehicle exports, tourism and real estate.

With a vision to integrate Sri Lankan heritage into UK & European Markets, Dr. Kumara is set to make a significant impact in global trade, ensuring excellence and innovation in every endeavor.

Jerithinam Jeshree

Jerithinam Jeshree

Chairman

Jeshree Jerathinam is a distinguished entrepreneur originally from Sri Lanka, now based in the UK. With 24+ years of experience, he co-founded Family Choice Companies with his two brothers, growing it into a major retail and wholesale network. Today, the company has franchised 268 supermarkets and fuel stations across the UK.

As Managing Director of SL Rainbow Holding Pvt Ltd and Chairman of J & N Family Choice Ltd Pvt Ltd, Jeshree drives international trade, introducing over 5,000 Sri Lankan products from 100+ brands into global markets through 200 UK wholesalers. In 2022, he launched Family Choice Wholesale Ltd to expand wholesale distribution worldwide. jeshree oversees 268 Family Choice supermarkets, 8 fuel stations, and 3 Asian supermarkets in the UK. He is also a 60% shareholder in J & N Family Choice, further strengthening his influence in international trade.

His expertise spans project management, supply chain operations, leadership, and global trade negotiations. Fluent in English, Tamil, and Sinhala, he bridges communication gaps across regions. With a BSc in Mathematics, Jeshree combines analytical skills with business acumen to drive growth. His mission is to expand Sri Lankan products globally, foster cross-cultural business relationships, and contribute to economic development in both Sri Lanka and the UK.

A DEEP DIVE INTO THE COMPANY

J & N Family Choice Ltd is a dynamic export and distribution company specializing in bringing high-quality Ceylon-made products to the UK & European market.

Leveraging a robust network of 200+ wholesalers in the UK and a proprietary franchise of 260+ supermarkets, we provide a seamless platform for Sri Lankan manufacturers to expand their global reach.

Our commitment to quality, authenticity, and efficient logistics positions us as a leading bridge between Sri Lankan heritage and the discerning UK & European consumers.

Supply agreement exchange for German business in Sri Lanka

COMPANY MISSION AND VALUES

Core Mission:

To be the premier conduit for Sri Lankan & Asian products in the global marketplace, fostering sustainable growth for our partners and enriching the lives of consumers with authentic, high-quality goods.

Core Values:

Authenticity

Upholding the rich cultural heritage of Sri Lanka in every product we distribute.

Quality

Meticulously selecting, packaging, and delivering only the finest products.

Partnership

Building long-term, mutually beneficial relationships based on trust and growth.

Efficiency

Streamlining logistics and supply chain management for optimal performance.

Integrity

Conducting business with transparency and ethical practices.

BUSINESS PARTNERSHIPS AND AGREEMENTS

Our company has established strong partnerships with a diverse portfolio of esteemed organizations, as evidenced by our signed agreements. These agreements signify our commitment to collaboration and mutual growth across various sectors. We are also actively in discussion with several other key players to further expand our network and service offerings.

Companies with Whom We Have Established Export Agreements Worldwide

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 agreements Amro jpg
 agreements B Spice jpg
 agreements capceylon png
 agreements Cargills jpg
 agreements Coffee Club jpg
 agreements earthroot png
 agreements Econutrena jpg
 agreements Good Folk jpg
 agreements Heritage jpg
 agreements hemas png
 agreements JENA Biscuits by CBL jpg
 agreements Atlas png
 agreements JENA Tea by George Stuart jpg
 agreements Rockland Logo black png
 agreements SMAK jpg
 agreements SOO Group jpg
 agreements YETI jpg
 agreements dcsl jpg
 agreements edinbarough png
 agreements george steurt png
 agreements kandrick png
 agreements lihiniseafood sri lanka jpg
 agreements siddhalepa jpg
 agreements velona png
 agreements watawala png

Companies collaborated with J&N Family Choice Ltd - Partnerships

 partnerships Amro jpg
 partnerships B Spice jpg
 partnerships capceylon png
 partnerships Cargills jpg
 partnerships Coffee Club jpg
 partnerships earthroot png
 partnerships Econutrena jpg
 partnerships Essence of Ceylon jpg
 partnerships Good Folk jpg
 partnerships Heritage jpg
 partnerships Magna jpg
 partnerships SMAK jpg
 partnerships YETI jpg

Private Labeling

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 PrivateLabeling JENA Source by Edinborough jpg
 PrivateLabeling JENA Tea by Zesta jpg
 PrivateLabeling george steurt png
 PrivateLabeling hemas HCB  png
 PrivateLabeling hemas png

CONTACT US

Email::ukoffice@jnfamilychoice.com

Phone: +44 789 162 7464

WhatsApp +44 789 162 7464

Website:www.jnfamilychoice.com

Address:106, Bedford Road, Barton-Le-Clay, Bedford, United Kingdom, MK45 4LR